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The final three plagues G-d's power is shown - to whom? Egypt or the Jews?
The opening verses of the parsha suggest that not only did G-d intend the plagues to be a sign to the Egyptians so that Pharaoh would "let my people go." These miraculous signs would also be recalled by Jews throughout the generations so we would know "that I am G-d." The observance of Passover is described later in the portion, including the commandment (Ex 12:26-27, 13:8) to tell the story to our children (Haggadah = the telling)Exodus 10:1-2And G-d said to Moses: Go to Pharaoh; for I have hardened his heart, and the heart of his servants, that I might show these miraculous signs before them. You will then be able to tell your children and your grandchildren what things I have done in Egypt, and my signs which I have done among them; that you may know that I am G-d.